Studio PDP – a global architecture, urban and interior design practice started a series of programmes to engage and inspired their audiences – employees, clients, press and the wider industry. 

Each of the new programs where to work as a set together with their think! initiative – a strategic platform where they share their thinking, academic engagement and outreach involvement. 

‘People’ are at the centre of everything PDP do, so the first new programme created was a mentoring offer called Shape, where inclusivity and diversity are at the core. 

Following an extensive research process looking at the industry, audiences and competitors, the key creative idea was to focus on representing diversity, collaboration and growth throughout the mentoring programme with an aim for it to feel authentic and engaging.

Of the three concepts presented, the Shaping Futures idea was chosen and developed further through the exploration of the type and colourways.

In the animation, each letter represents an experience within the program, and together they tell the overall story through fun graphical play, while at the same time being mindful to work within the overall brand and product set –
Think!, Shape and Pulse.

The *Shape* Programme was launched to a global audience with an inclusive and fun call to action aiming to inspire a wide and diverse engagement.

PDP have been shortlisted for the Architect Journal 100 Employer of the Year Award.