As a challenger brand within the management consultancy sector working with large retail and blue chip companies, Naytava were on a growth journey and required a new brand to reflect their global ambitions.

The solution was to work closely with the team to craft a new brand voice that would position them for the future and clearly articular their complex offer. We did a deep dive into the background and benchmarked again competitors, our insights lead us to three clear potential creative themes to pursue.