Attracting, retaining and engaging a diverse mix of people, from drivers to managers, had become a challenge for Domino’s in a new era of food delivery. They needed to tell their story and differentiate themselves from their new competitors.

The chosen concept reflects the authentic energy, great variety and sheer fun of working at Domino’s through visual storytelling and is anchored by the central multi-layered message Greatness in the Making. 

THE RESULTS

Winning combinations of the unique illustrative graphics, engaging language and authentic storytelling have inspired and retained existing teams, as well as help attract potential recruits following a UK wide adoption of the new brand. The focus on valuing employees has elevated Domino’s above competitors.