The British Museum wanted to create a unique and inspirational membership pack for the Friends of the Museum.

By profiling some of the most iconic objects in the collection, such as the Aztec Serpent, the campaign evoked a sense of the Museum’s atmosphere. Together with new and unique textures, contrasting finishes, and simple modern designs, the membership pack engaged the senses and created a truly bespoke experience, helping to attract new members and build brand reputation.

Role: Design Lead.

Expertise: design, production and project management.

The Department for Health wanted to create something to help improve the experience of being an NHS nurse by highlighting career opportunities and ways to grow within the profession.

Following an intensive research immersion, key insights lead to the creation of a simplified infographic tool that would enable nurses and workforce planners to understand the national NHS nursing framework and how they can use it to improve their own working lives or those of their teams.

A national campaign launched by the Chief Nursing Officer was rolled out to drive nurses to an online careers platform including interactive tools for workforce planners. 

Role: Creative Design Lead.

Expertise: strategy, research, workshops, copywriting, ideation, visualising, information design, design implimentation and client engagement.

Tesco wanted to move into the fragrance market and needed their staff to have in-depth knowledge of over 40 different fragrance products at their fingertips.

The idea of having a pocket manual made sense so that the information was easily available at all times. It became a tool that could be shared with customers in real time while they tested the fragrances, become a authentic customer experience.

A lot of thought went into the format and finish for the A5 50 page booklet so that it pervade feelings of luxury and quality but was durable at the same time. The entire booklet was finished with a full covering gloss laminate and the outer section had a half-canadian bound cover with a spiral binding for easy of access to each page.

Extinction Rebellion Godalming approached me to help create a campaign to inform people about how the Covid-19 pandemic is linked to the climate and ecology crisis, and to get them to take action.

Experts believe that the destruction of natural spaces and wildlife habitats creates the conditions for new diseases to spillover from animals to people.

The idea for the campaign was to tell this story visually and verbally with bold, hard-hitting imagery and graphics that combined messages to simply demonstrate the theory of this link. Multiple visual expressions were developed to ensure the widest audience engagement.

The Pfizer Oncology team wanted to reconnect again with their passion for selling one of their most successful drugs, Inlyta.

Following an integrated internal launch campaign and multiple global events, bespoke toolkits in boxes containing a suite of materials with games, merchandise and communications were hand delivered to global ambassadors to continue telling the brand’s story.

© Ketchum

Following a major transformation and a new CEO, there was a recognised need for alignment within Takeda (the leading pharmaceutical company in Japan and Asia) to have a greater global and ‘patient-centric’ focus. 

Using a human-centered design approach we created an illustrated visual journey of a ‘Hirameki Garden of Inspiration’, to tell the corporate story with simple aligned messaging that enabled all employees to see how they fitted within the bigger picture.

Further engagement to build pride was created with dedicated campaigns encouraging employees to tell their own personal stories. The buy-in was truly global with teams building everything from digital games to lego gardens and even real life-size replicas.

Its great success led to the story being extended to include an origami boat that represents how to navigate the choppy waters to ‘Live Our Values Everyday’ – #LOVED and follow the Global Code of Conduct.

Role: Creative Lead.

Expertise: strategy, ideation, sketching, visualising, illustration, copywriting and art direction.