PDP |LDN
STORYTELLING THROUGH LOGOS IN MOTION

PDP London – a global architecture, urban and interior design practice started a series of programmes to engage and inspired their audiences – employees, clients, press and the wider industry. 

Each of the new programs where to work as a set together with their think! initiative – a strategic platform where they share their thinking, academic engagement and outreach involvement. 

‘People’ are at the centre of everything PDP do, so the first new programme created was a mentoring offer called Shape, where inclusivity and diversity are at the core. 

Following an extensive research process looking at the industry, audiences and competitors, the key creative idea was to focus on representing diversity, collaboration and growth throughout the mentoring programme with an aim for it to feel authentic and engaging.

The Shaping Futures concept was chosen and developed further through exploration around font options, colourways and graphical play with the name, while being mindful that these all work within the overall brand and as well as a product set comprising – Think!, Shape and Pulse.

Every letter has a different action representing a different individual story and meaning.

The *Shape* Programme was launched to a global audience with an inclusive and fun call to action aiming to inspire a wide and diverse engagement.

PDP have been shortlisted for the Architect Journal 100 Employer of the Year Award.