The Healthy Cooking Club wanted to target new families with an easy-to-access cooking concept. 

Becoming a parent for the first time can be overwhelming so it was important to create a brand experience that felt authentic and homely and which felt like someone you can trust and turn to for all your cooking needs at this time. 

The brand uses natural earthy colours together with a hand drawn style and illustrations that together evoke an authentic family feeling with lots of fun.

Role: Creative Lead.

Expertise: concepting, design, art direction, copywriting and cient management.

Insightdental wanted to find a way to help connect patients with dentists more quickly and easily. As part of a team of 3 we used the Double Diamond User Experience (UX) method and discovered some key issues that users were having. To mitigate these, a digital platform was created that enabled quick and easy navigation to all dental care no matter what location or service was needed. The logo and identity created is about ‘Transparency though Clarity’. This is key to evoking the trust and professionalism that we found patients are looking for.

UX, UI & BRANDING

Sabrina Cuniberto, a top talented costume associate of the London West End theatres and international touring ‘shows’ was looking to expand her client-base by communicating her story and experience.

A new identity was crafted that could flex across different channels. Designed to be a little playful, with illustrations of different sewing stitches, the identity at the same time felt grown-up and classic by predominantly using black and white. The wordmark logo has a little twist merging one of the craft’s integral tools - the measuring tape - within it.

Collaborating with a multi-disciplined team of specialist consultants of writers and information design specialist we ran workshops with clients to help develop the brand strategy and gain buy-in from all stakeholders.

It was key to bring to life a human-centred experience for a local business incubation and community impact centre.

This was created through the creation of the logo, branding of the space, creating clear guidelines, designing of advertising and further marketing communications.