Airbus has a world class historic reputation for building firsts, such as Concord and the A380 airplane. However, with the advent of the digtal age, ever changing world of innovation and the rise of tech companies like Google and Apple, how do you attracting and the workforce of the futures and re-engage with a global workforce?

The thinking focused on capturing both hearts and minds with a concept crafted to speak to the ‘Why’ Airbus does what it does. 

With an aim to draw attention, both visual and verbally, to how Airbus can make a difference to people’s lives every day through their products and therefore... 

Each element of the brand identity has been carefully considered and crafted to ensure so as to make sure that they all work together to tell the story at the heart of brand purpose – to make the world a safer, smarter and more connected place.

“In a very tight timeline we have worked together to produce something that is extremely high quality and impactful and our colleagues and potential hires loved the visuals.”

Hayley O’Rourke, Employment Marketing Manager, Airbus

THE RESULTS

The new brand identity was launched at the worlds largest air show and aerospace-industry event, Paris Airport-Le Bourget. 

Multiple interactions from social media activities including photo opportunities enabling audiences to share their stories about what really matters to them. 

The brand was extended to include design options for the Cyber Security division. 

The brand continues to grow with subsequent activities and initiatives adopted the visual identity across global.